Research: Mark scheme evaluation

66 © OCR 2008
GCE Media Studies – version 2
arking Criteria for the Evaluation
Candidates will evaluate their work electronically. This MUST contain an element of audience
feedback and may be either integrated with the presentation of the research and planning material
or may be presented separately. Where candidates have worked in a group, the evaluation may be
presented individually or collectively but the teacher must allocate a mark according the
contribution/level of understanding demonstrated by the individual candidate.
The questions that must be addressed in the evaluation are:
• In what ways does your media product use, develop or challenge forms and conventions of real
media products? 
• How does your media product represent particular social groups? 
• What kind of media institution might distribute your media product and why? 
• Who would be the audience for your media product? 
• How did you attract/address your audience? 
• What have you learnt about technologies from the process of constructing this product? 
• Looking back at your preliminary task, what do you feel you have learnt in the progression from
it to the full product?
Ideas for the format for the presentation of the evaluation can be found in the Guidance Notes.
Level 1               0–7 marks 
• There is minimal understanding of the forms and conventions used in the productions.
• There is minimal understanding of the role and use of new media in various stages of the
production.
• There is minimal understanding of the combination of main product and ancillary texts.
• There is minimal understanding of the significance of audience feedback.

© OCR 2008 67
GCE Media Studies – version 2
• There is minimal skill in choice of form in which to present the evaluation. 
• There is minimal ability to communicate. 
• There is minimal use of digital technology or ICT in the presentation.
Level 2              8–11 marks
• There is basic understanding of the forms and conventions used in the productions.
• There is basic understanding of the role and use of new media in various stages of the
production.
• There is basic understanding of the combination of main product and ancillary texts.
• There is basic understanding of the significance of audience feedback.
• There is basic skill in choice of form in which to present the evaluation. 
• There is basic ability to communicate. 
• There is basic use of digital technology or ICT in the presentation.
Level 3            12–15 marks
• There is proficient understanding of the forms and conventions used in the productions.
• There is proficient understanding of the role and use of new media in various stages of the
production.
• There is proficient understanding of the combination of main product and ancillary texts.
• There is proficient understanding of the significance of audience feedback.
• There is proficient skill in choice of form in which to present the evaluation.
• There is proficient ability to communicate. 
• There is proficient use of digital technology or ICT in the presentation.
Level 4           16–20 marks
• There is excellent understanding of the forms and conventions used in the productions.
• There is excellent understanding of the role and use of new media in various stages of the
production.
• There is excellent understanding of the combination of main product and ancillary texts.
• There is excellent understanding of the significance of audience feedback.

• There is excellent skill in choice of form in which to present the evaluation.
• There is excellent ability to communicate. 
• There is excellent use of digital technology or ICT in the presentation.